MONEY, MONEY, MONEY
Rain in Sahara is an Indian-based, international, award-winning activist-music act whose members also feature as Fair Play Anti-Corruption Music Ambassadors, a global program led by Transparency International and JM International. On February 25th, 2022, they will release their highly anticipated hip-hop/reggae/alternative single and music video “Gangsta Bankers” featuring superstar Liberian reggae artist and fellow ambassador, Nasseman. Shot in Assam in the north-east of India and in Monrovia, Liberia, the tongue-in-cheek, satirical comedy track takes aim at global corruption and unbridled greed.
“Kids today grow up familiar with the concept of heroes and, sadly, even more familiar with the concept of villains,” says Rain in Sahara’s keyboard/flute/co-vocalist Lain Heringman, “Sometimes it can seem that there are more villains in the world than heroes, and this track tries, using humour and hero-versus-villain superhero tropes, to show that it should be the other way around. Because that’s what today’s younger generations desperately need.”
“Gangsta Bankers” tells a story pitting an Indian business tycoon against a Liberian anti-corruption crusader. Unfortunately, there is no fairy tale ending, demonstrating just how challenging and deeply systemic corruption has become in some parts of the world. With corruption at the root of so many of the greatest challenges we face as a global community, the song is a call to action to speak up and get engaged in the fight against it.
MEET THE ARTSTS
RAIN IN SAHARA (IN)
Tucked away in the Indian corner near the Himalayas bordering Bhutan and China, Rain in Sahara was born in the sweltering Indian heat of late 2016 in Guwahati, Assam. Driven by a desire to spread positive conscious music with a message along the principles of social justice, equality, freedom and respect Rain in Sahara fuses a wide range of elements and instrumentation into their hip-hop sound from numerous genres such as electronica, rock, Latin music and even Indian and western classical music, Rain in Sahara bring their individual struggles and experiences to their music writing about what they see in their daily lives.
Nasseman grew up in Liberia’s bustling capital, Monrovia. As a young man, he witnessed the devastation of Liberia’s 1989 – 2003 civil war, a period which helped to shape his strong sense of social justice. He began performing when he was eleven and rose to prominence in 2005 with the hit “Till We Meet Again”, written in memory of his mentor Ras Katata. He is now an accomplished songwriter, penning lyrics for Liberia’s hip-hop, R&B, and gospel artists. He mainly focuses on social ills, raising awareness among his fellow Liberians about how their society could be.